Concept and construction of Self: Role of the context

Abstract

The study of self has taken an important position in the recent context. The difference between the ‘Non-Western’ and the ‘Western’ self has played its role and we have ended up by putting nomenclatures of individualistic societies to some nations, and collectivistic to others. But is the discussion of self only limited to the notion of individualism and collectivism, and if not, then what are the other implications on the study of self? This paper talks about how self has been talked about in theory, how temporally a shift has happened in the notion of self and the factors that have an impact on the construction of self.